As part of their annual report into the financial landscape of European club football, UEFA recently released an exhaustive dossier for 2023 that covered, among many things, a rundown of the continent’s top-earning clubs in terms of replica kit sales.

The chart shows each club’s kit manufacturer sponsorship revenue (i.e. income from their kit supply deals) merged with their total merchandising revenue for the calendar year. As such it can be used as a fairly accurate measure of each side’s global popularity — at least in terms of their official apparel.

Revenue from kit sales and merchandising have risen approximately 60% since 2019, with the post-pandemic era seeing a boom both in the popularity of elite European football and the ever-increasing creep of commercialisation at the top of the sport.

Unsurprisingly, the top 10 of UEFA’s kit revenue breakdown is dominated by prominent clubs from just four of European football’s “big five” leagues, who have their kit deals split between just two of the game’s most ubiquitous suppliers.

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1. Barcelona (Nike) – €179m

The hallowed blaugrana stripes of Barcelona now represent the most lucrative shirt design in European football after the Catalans saw their merchandise revenue leap up from €119m in 2020. This must have come as incredibly good news to Barca’s accounting department, who have recently been navigating through a particularly rocky period in the club’s oft-wrought financial history.

Full top 20:

1. Barcelona (Nike) – €179m
2. Real Madrid (Adidas) – €155m
3. Bayern Munich (Adidas) – €147m
4. Liverpool (Nike) – €132m
5. Manchester United (Adidas) – €130m
6. Paris Saint-Germain (Nike) – €97m
7. Arsenal (Adidas) – €89m
8. Chelsea (Nike) – €87m
9. Juventus (Adidas) – €74m
10. Tottenham (Nike) – €74m
11. Manchester City (Puma) – €73m
12. Borussia Dortmund (Puma) – €54m
13. AC Milan (Puma) – €47m
14. Ajax (Adidas) – €41m
15. Galatasaray (Nike) – €35m
16. Leeds United (Adidas) – €35m
17. Celtic (Adidas) – €34m
18. Fenerbahçe (Puma) – €31m
19. Eintracht Frankfurt (Nike) – €26m
20. Inter Milan (Nike) – €26m